Think of a marketing campaign as a three-part race. It can employ either SEO or PPC, or both! SEO (search engine optimisation) is commonly compared to a marathon, whereas PPC (pay-per-click) is compared to a sprint. Each marketing competition necessitates a particular strategy.
The Distinction Between SEO and PPC
SEO optimises content for Google and the user experience. Clicks increase as the rank of the material increases. PPC entails creating compelling ad copy in order to quickly bring traffic to the desired page. Both rankings on Google for SEO and PPC take time. Purchased search clicks are purchased, whereas organic search clicks are free. These two strategies improve ROI, SERP dominance, and outcomes.
Now, we are here to discuss five methods you can execute SEO-PPC partnerships for 2023. Read on to learn more.
Method #1: Take Control of SERPS
SERPs are made up of both paid and organic results. Organic traffic accounts for 53% of all website traffic, while paid search accounts for 27%. With 1,200,000,000,000,000 Google searches each year2, your marketing approach must include both paid and organic search techniques.
Google's top result generates 32% of clicks3. A website that is optimised for both tactics can rank first in both organic and paid search results. Your website receives twice as many clicks, dominating the SERP.
As a result, optimising for both inbound marketing tactics is effective. Users may visit your website twice before weighing their options.
Method #2: Evaluate Keywords and Data
A vast amount of data is needed to optimise and A/B test SEO and PPC. Both techniques allow for the exchange of channel data. PPC allows you to quickly assess the impact of keywords in ad text with your target audience. Include the most important keywords in your organic content for long-term success.
SEO data can also help with paid advertising. SEO reveals keywords and search queries. Then, to draw attention, you might create adverts with a similar tone.
Method #3: Employ Tool Sharing
Moz, SEMrush, and Ahrefs are SEO tools. The Google Keyword Planner facilitates paid search. When both strategies are used together, superior data and insights are obtained for both approaches.
Google Search Console is beneficial in both cases. You can develop ad copy and organic content based on user searches. In addition to analytics, SEMrush provides PPC and SEO services.
Method #4: Commit to Remarketing
Organic search accounts for 53% of website traffic, while sponsored search accounts for 27%. This, however, does not indicate that SEO is better than PPC.
A site visitor may convert by purchasing anything or merely clicking. SEO will not bring them back if they do not. They may vanish or be replaced by a competitive website.
PPC shines in this area. Marketers can retarget site visitors using paid search. This method outperforms PPC ads in terms of CTR. You can invite them to return because you know they love your content.
Method #5: Prioritise Savings
Perhaps you have now realised that you do not need to pay for a click if your keyword has no PPC competitors bidding on it and you rank #1 organically. This is one good reason why merging marketing methods works.
To save money, only bid on competitive keywords if your content does not naturally rank top. This method saves money, which may then be utilised to target competitors' keywords and steal their traffic.
In this day and age of modern technology, the best practices must be employed in the face of steep competition. Indeed, both PPC and SEO come with their respective benefits and drawbacks. As such, it is critical to be knowledgeable before taking action and investing money.
Are you looking for professional SEO services? Cardiff Media is here to help your business grow in the online world and beyond. Work with us today!