Cardiff Media

If you run a local business in the UK, you’ve likely noticed that a standard Google search doesn’t look like it used to. The traditional list of ten blue links is being pushed further down the page by Google’s Search Generative Experience (SGE) . Instead of a list of websites, users are now greeted by a conversational AI summary that answers their questions instantly. For the average user, it’s great. For a business owner, it’s a bit of a nightmare. If Google provides the ans

Google isn't just a list of blue links anymore. With AI Overviews sitting at the top of results and tools like ChatGPT or Gemini acting as search engines, the "zero-click" trend is real—people are getting answers without ever hitting your site.

Think of a marketing campaign as a three-part race. It can employ either SEO or PPC, or both! SEO (search engine optimisation) is commonly compared to a marathon, whereas PPC (pay-per-click) is compared to a sprint. Each marketing competition necessitates a particular strategy. The Distinction Between SEO and PPC SEO optimises content for Google and the user experience. Clicks increase as the rank of the material increases. PPC entails creating compelling ad copy in order to