Google isn't just a list of blue links anymore. With AI Overviews sitting at the top of results and tools like ChatGPT or Gemini acting as search engines, the "zero-click" trend is real—people are getting answers without ever hitting your site.

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads on Google's search engine results pages (SERPs). When someone searches for a keyword that is relevant to your business, your ad may appear at the top of the SERPs. If someone clicks on your ad, you will be charged a fee. Google Ads can help and be a great way to increase traffic to your website and improve your organic search rankings. However, many people wonder if Google Ads

If you’ve searched for a local plumber or a nearby bistro lately, you’ve likely noticed that the "Blue Links" are being pushed further down the page. In their place is a sleek, AI-generated summary that attempts to answer your query before you even think about clicking a website. Originally trialled as the "Search Generative Experience" (SGE), this tech has now matured into Google AI Overviews. For a local business in the UK, this isn't just a cosmetic tweak; it’s a fundament

Search engine optimization is a digital marketing enigma Just when marketing professionals think they have figured out a reliable, repeatable blueprint for sustained SEO success, Google makes drastic changes to its algorithm. What was once a sure-fire ranking hack suddenly doesn't garner similar success numbers, not to mention that there's no one-size-fits-all SEO approach in 2021 and the future. There are numerous factors that determine the effectiveness of SEO strategy for

Google is starting to sell a Google Guarantee certification at a monthly fee inside US and Canadian Local Services Advertising. It is positioned as a "upgraded profile" and includes a badge that appears on the profile and can also appear in the Local Pack. Costs are $50 a month. The cost is $50 per month, subject to the usual eligibility rules of Google Guaranteed which include checks on history and licensing. The program 's annual expense will be $600, if it meets eligibilit