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Google-News
What does the latest Google update mean for your website? Explore Cardiff Media’s breakdown of Google News, from core updates to new SEO features. Get practical advice on how to adapt your digital strategy and stay ahead of the competition.


A breakdown of SEO trends for 2026
Google isn't just a list of blue links anymore. With AI Overviews sitting at the top of results and tools like ChatGPT or Gemini acting as search engines, the "zero-click" trend is real—people are getting answers without ever hitting your site.

Cardiff Media
Apr 73 min read


How Google Ads Can Help Your Website's SEO
Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads on Google's search engine results pages (SERPs). When someone searches for a keyword that is relevant to your business, your ad may appear at the top of the SERPs. If someone clicks on your ad, you will be charged a fee. Google Ads can help and be a great way to increase traffic to your website and improve your organic search rankings. However, many people wonder if Google Ads

Cardiff Media
Jul 11, 20233 min read


Google’s new Search Generative Experience (SGE) What is it.
If you’ve searched for a local plumber or a nearby bistro lately, you’ve likely noticed that the "Blue Links" are being pushed further down the page. In their place is a sleek, AI-generated summary that attempts to answer your query before you even think about clicking a website. Originally trialled as the "Search Generative Experience" (SGE), this tech has now matured into Google AI Overviews. For a local business in the UK, this isn't just a cosmetic tweak; it’s a fundament

Cardiff Media
Jun 3, 20233 min read


2021 and the Future of SEO
Search engine optimization is a digital marketing enigma Just when marketing professionals think they have figured out a reliable, repeatable blueprint for sustained SEO success, Google makes drastic changes to its algorithm. What was once a sure-fire ranking hack suddenly doesn't garner similar success numbers, not to mention that there's no one-size-fits-all SEO approach in 2021 and the future. There are numerous factors that determine the effectiveness of SEO strategy for

Cardiff Media
Apr 22, 20214 min read


Google to provide an 'upgraded' GMB profile with a Google Guaranteed $50 monthly badge
Google is starting to sell a Google Guarantee certification at a monthly fee inside US and Canadian Local Services Advertising. It is positioned as a "upgraded profile" and includes a badge that appears on the profile and can also appear in the Local Pack. Costs are $50 a month. The cost is $50 per month, subject to the usual eligibility rules of Google Guaranteed which include checks on history and licensing. The program 's annual expense will be $600, if it meets eligibilit

Cardiff Media
Jul 23, 20201 min read
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