In 2023, search engine optimisation (SEO) will continue to be one of the most successful digital marketing tactics, with 70% of respondents saying that SEO produces more sales than pay-per-click advertising.
Ranking highly in search engine results pages will always depend on producing high-quality content, enhancing your website's EAT signals (expertise, authority, and trust), and emphasising quick page loads (SERPs). New trends continually appear as the market changes and Google improves its algorithm.
You need to stay on top of the most recent SEO trends and predictions to maintain your website competitive.
Here are the following:
1. Index for Mobile-First
The need for a mobile version of your website tops the list of 2023 SEO trends. Mobile-first indexing indicates that Google now searches mobile versions of websites for indexing and ranking purposes. Although this has been around for a few years, in 2023, your SEO strategy will only perform if you invest less or more in your website's mobile version.
With mobile devices accounting for around 60% of Google searches, it is more crucial than ever to have a website optimised for reading on mobile and tablet devices.
2. Consider Voice Search Optimisation
A 2019 study found that 21% of respondents utilised voice search weekly. This trend should continue until 2023. Google has noticed this expansion's significance.
Recently, they published LaMDA and MUM, two artificial intelligence models aimed to enhance the comprehension of spoken language and long-form, natural-sounding inquiries.
Optimise your content marketing approach for this conversational form of search to keep up with the voice search phenomenon. Target your content more carefully to optimise it for voice searches.
3. Utilise Analytics
This is a blatant assertion. Is this even a noteworthy SEO trend? YES! In 2023, brands must improve their data gathering, analysis, and insights.
Using Google Analytics, marketers can receive SEO insights, such as the following:
Monitoring mobile traffic to gather information on bounce rates, engagement, and other metrics.
Site search bar tracking to understand what users are searching for on your website and whether there is a content or service gap you could fill.
Determine which pages to imitate or update based on their performance.
Nonetheless, the sheer volume of data can sometimes be overwhelming. Some technologies automate data collecting and analysis, so you won't have to watch your stats manually constantly. This keeps you up-to-date on search behaviour changes and enables you to adjust accordingly.
By automating SEO activities using tools or software, your team can focus on more human and creative endeavours, greatly simplifying the campaign. The following duties can be automated: position tracking, website crawls, content quality analysis, reporting, keyword intent analysis, and monitoring for brand mentions and new connections.
4. Maximise Relevant Keywords
Google's strategy for refining keyword searches is highly complex. Not only does it link keywords and keyword phrases to the most relevant web pages, but it also searches for other relevant keywords.
Therefore, the greater the number of semantically related keywords you include in your content, the more probable that Google will notice and rank you higher in web searches.
Using many comparable keywords helps expand on a topic and provide more value to your website visitors, increasing the possibility that they will find your content valuable.
Conclusion
The SEO landscape is constantly evolving, and it's essential to be aware of what trends will have the most significant impact on your online marketing success. You can ensure your website stays competitive in the ever-changing digital landscape by staying up to date with the latest SEO strategies and trends. Following these best practices will help you achieve better rankings and higher conversions across all major search engines.
If you're looking for a digital marketing agency in Cardiff to keep up with the SEO trends, Cardiff Media is here for you! Our team is made up of highly experienced digital marketing professionals who are passionate about helping businesses achieve their goals online. Get in touch with us now!