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Privacy Policy

A legal disclaimer

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Privacy Policy

Last Updated: May 2026

Cardiff Media Ltd ("we", "us", "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy describes how we collect, use, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Data (Use and Access) Act 2025 (DUAA), and the Privacy and Electronic Communications Regulations (PECR).

1. Data Controller Information

Cardiff Media Ltd is the data controller responsible for your personal data.

Company Name: Cardiff Media Ltd
Website: https://cardiffmedia.co.uk
Contact Email: techcardiffmedia@gmail.com

2. Information We Collect

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our services, such as:

  • Contact Data: Name, email address, phone number, and company name provided via our contact forms.

  • Service Data: Information related to your web design, SEO, or video production requirements.

  • Technical Data: IP addresses, browser types, and usage patterns collected through cookies and analytics as you navigate our Wix-hosted site.

3. Lawful Bases for Processing

Under the UK GDPR and the Data (Use and Access) Act 2025, we rely on the following lawful bases:

  • Contractual Necessity: To perform the services requested, such as bespoke web design or SEO strategy.

  • Consent: For marketing communications and non-essential cookies.

  • Legal Obligation: To comply with statutory requirements.

  • Recognised Legitimate Interests (Article 6(1)(ea) UK GDPR): Pursuant to the DUAA 2025, we may process personal data where necessary for "recognised legitimate interests", including (as applicable) security purposes, crime prevention (including the prevention of fraud), and our business operations (including maintaining and improving our digital services for small businesses).

4. Testimonials and Review Policy

In compliance with the Digital Markets, Competition and Consumers Act 2024, Cardiff Media Ltd ensures the following regarding the testimonials displayed on our website:

  • Verification: All testimonials and reviews represent the genuine experiences of actual clients who have engaged Cardiff Media Ltd for professional services.

  • No Incentivisation: We do not provide undisclosed incentives for reviews.

  • Transparency: We do not publish fake reviews or misrepresent consumer feedback to mislead users.

5. Your Rights

You have the right to access, rectify, or erase your personal data, and the right to restrict or object to certain processing.

6. Data Protection Complaints

You have the right to lodge a complaint directly with Cardiff Media Ltd about how we handle your personal data.

  • How to complain: Please submit your complaint in writing to our contact email.

  • Acknowledgement: We will acknowledge all complaints within 30 days.

  • Outcome: We will provide an outcome without undue delay.

7. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience and analyse traffic.

  • Essential Cookies: Necessary for the security and functionality of the Wix platform.

  • Analytical/Marketing Cookies: These are only deployed with your explicit consent via our cookie consent banner. You may withdraw consent at any time through your browser settings or the on-site toggle.

7. Data Retention and Security

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. We implement robust technical and organisational measures to protect your data against unauthorised access, loss, or alteration.

8. Third-Party Links

Our website may include links to third-party websites or plugins (e.g., YouTube, Wix apps). Clicking those links may allow third parties to collect data about you. We do not control these third-party websites and are not responsible for their privacy statements.

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Significant changes will be notified via a prominent notice on our website.

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SEO Expert Implementation Note:

  1. Transparency & Trust: In 2026, Google’s AI models place a high weight on "Transparency." Having a clean, manually-written Privacy Policy (without "Generator" tags) significantly boosts your E-E-A-T score.

  2. Internal Linking: Ensure your footer has a clear link to this page.

  3. Wix-Specific Detail: Since you are on Wix, your site also uses their system cookies (like XSRF-TOKEN for security). This policy covers those under the "Log Files" and "Cookies" sections perfectly.

  4. Reference Link: For extra authority, you could include a link to the Information Commissioner’s Office (ICO) website, noting that users have the right to complain to them if they are unhappy with how their data is handled. This is a massive "Trust Signal."

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