Google is starting to sell a Google Guarantee certification at a monthly fee inside US and Canadian Local Services Advertising. It is positioned as a "upgraded profile" and includes a badge that appears on the profile and can also appear in the Local Pack.
Costs are $50 a month. The cost is $50 per month, subject to the usual eligibility rules of Google Guaranteed which include checks on history and licensing. The program 's annual expense will be $600, if it meets eligibility criteria.
Although there is no guarantee of success, competition will help push the update of the Google Guaranteed profile to be adopted. If business owner A sees their rival, owner B, has the badge that is likely to create an inbound interest.
The business value for Google here lies in the millions of future customers. For example, if Google were to successfully up-sell two million companies who listed their listings it would reflect annual profits of $1.2 billion.
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