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Google’s new Search Generative Experience (SGE) What is it.

Google’s new Search Generative Experience (SGE) is a major change to the way Google presents search results. SGE uses artificial intelligence to generate more comprehensive and informative results, including for local businesses. Here are some of the key implications of SGE for local search:


  • More comprehensive results: SGE results will include more information about local businesses, such as reviews, hours of operation, and customer photos. This will make it easier for users to compare businesses and choose the right one for their needs.

  • More personalized results: SGE results will be personalized to the user’s location, interests, and past search history. This will ensure that users see the most relevant results for their specific needs.

  • More engaging results: SGE results will be more engaging and visually appealing, with features such as carousels and interactive maps. This will make users more likely to click through to a business’s website or social media page.

Overall, SGE is a significant improvement over the current local search results. It will make it easier for users to find the businesses they’re looking for, and it will give local businesses a better chance of being found. Here are some tips for local businesses to take advantage of SGE:

  • Make sure your business is listed on Google My Business: Google My Business is a free tool that allows businesses to create a listing on Google Search and Maps. This is essential for local businesses, as it’s one of the most important places where potential customers will look for information about your business.

  • Complete your Google My Business profile: Your Google My Business profile should be complete and up-to-date. This includes your business name, address, phone number, hours of operation, website, and reviews.

  • Get positive reviews: Positive (genuine) reviews are essential for local businesses.



Encourage your customers to leave reviews on Google My Business, and respond to any negative reviews promptly and professionally.

  • Optimize your website for local search: Make sure your website is optimized for local search by using relevant keywords and phrases. You can also use Google’s Local Business Center to get tips on how to improve your website’s ranking in local search results.

By following these tips, local businesses can ensure that they’re visible in SGE results and that they’re able to attract new customers.


Google’s new Search Generative Experience

When is it due to roll out


Google announced during their Google I/O conference on May 11, 2023, that they would start rolling out SGE in preview to users that signed up for the Search Labs program. As of June 3, 2023, SGE is currently rolling out in US English to those that signed up for Search Labs. People on the waitlist will start to be enrolled from today onwards. Google One Premium (2+ TB) subscribers, will get “priority access” in the queue. If you are already on the waitlist and you do not see SGE yet, you can check back periodically to see if it is available to you. According to Google, SGE will be rolled out globally over the next few months. Here are some of the key features of SGE:

  • Generative AI: SGE uses generative AI to generate more comprehensive and informative results. This means that SGE can provide more information about local businesses, such as reviews, hours of operation, and customer photos.

  • Personalization: SGE results will be personalized to the user’s location, interests, and past search history. This will ensure that users see the most relevant results for their specific needs.

  • Engagement: SGE results will be more engaging and visually appealing, with features such as carousels and interactive maps. This will make users more likely to click through to a business’s website or social media page.

Overall, SGE is a significant improvement over the current local search results.


It will make it easier for users to find the businesses they’re looking for, and it will give local businesses a better chance of being found. If you are a local business owner, you can take advantage of SGE by making sure your business is listed on Google My Business, completing your profile, getting positive reviews, and optimizing your website for local search.

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