The importance of having a mobile-friendly website has been growing rapidly in the past few
years. This is mainly because the number of people using their mobile devices to access
websites has been increasing steadily. It is estimated that about 65% of all web traffic now
comes from mobile devices. Therefore, having a website that is mobile-friendly is no longer an
option, it is a necessity. If you need more convincing, here are five reasons why your website
needs to be mobile-friendly.
1. Improves User Experience
With the majority of web traffic now coming from mobile devices, having a website that’s
optimised for mobile use is essential for any business. Mobile-friendly websites provide users
with an improved experience by making it easier for them to navigate and access the
information they are looking for. This is because mobile-friendly websites are designed with
smaller screens in mind, making it easier to navigate the content without having to zoom in and
out. Additionally, mobile-friendly websites are designed to be more responsive, allowing them to
adjust to the size of the user’s device and provide a better overall user experience.
2. Increases Overall Traffic
Having a mobile-friendly website can help you increase your website’s traffic. This is because
Google and other search engines give preference to websites that are mobile-friendly, meaning
that they are more likely to show up in the top search results.
3. Provides Better Conversions
Mobile-friendly websites are more likely to convert visitors into customers. This is because they
make it easier for people to take the desired action, such as making a purchase or subscribing
to a service.
4. Boosts Engagement
Having a mobile-friendly website is essential in today's digital age. Not only does it help ensure
that your website is accessible to a wider range of users no matter what device they're using,
but it also helps to keep them engaged for longer.
When designing a website for mobile devices, it's important to keep in mind the user
experience. This means making sure that all content is easy to access and navigate, as well as
being optimised for the smaller screens. This can be done by using responsive design, which
ensures that the content and design of the website adjusts depending on the device being used.
5. Helps You Stay Ahead of the Competition
Last but not least, having a mobile-friendly website is a great way to stay ahead of your
competition. As more and more people are using their mobile devices to access the internet,
having a website that is optimised for mobile devices will help you stay ahead of the competition
and attract more customers.
Overall, having a mobile-friendly website is a must for any business in today’s digital world. Not
only does it help you stay ahead of the competition, but it also allows you to provide an
improved user experience and increase your website’s traffic and conversions. So, if you
haven’t already, it’s time to make sure your website is mobile-friendly.
Do you need help with your website.
Cardiff Media is an online marketing company offering business marketing for websites and social pages. For more information, contact us today!